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- 'Prada is Dada'. If your brand is not selling, then your identity is worthless. Peter Vahlefeld, 46 Parachute Purple, New York
- »The wealthiest and most fashionable people have been made wealthier and more fashionable – by poorer people who pay to look at pictures of them«. Peter Vahlefeld (46 Parachute Purple, New York)
- An Examination of Auction House Branding Strategies and Management, London: Peter Vahlefeld at Fiona Alison Gallery
- Robert Lacey and Fiona Alison: Bidding for class, London: Opening reception, Peter Vahlefeld; Painting vs. Photography
- Diary of an Art Dealer; Contracts between Art and Commerce; Peter Vahlefeld, 46 Parachute Purple, New York; How to promote art and get rich or die tryin`
- Supercollector: A critique of the art market – An examination of the contemporary art market by Fiona Alison
- Choosing an auction hammer by Fiona Alison; Exploring different ways branding is used in the art world, London; Paintings and photographs by Peter Vahlefeld...
- Fiona Alison, Pricing the Priceless: Art, Artists and Economics; Opening reception with Peter Vahlefeld
- The idea is simple: a few big investors put up money to help a money manager buy paintings
- »I´m sure it´s the same at the glove counter at Bloomingdales – people are asking the price these days,« Peter Vahlefeld said
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